On a recent Sunday in downtown Dover, walkers were out for their morning coffee followed by churchgoers looking for an early lunch. Jay McSharry was hoping they would all find their way to Dover Soul. McSharry, who also runs three restaurants in Portsmouth, Dos Amigos Burritos, Jumpin Jay's Fish Café and Radici's, as well as the Red Door martini bar, has taken on his newest challenge by opening up a coffee shop, martini bar and restaurant on Central Avenue in Dover. "We saw this as an opportunity," said McSharry. "They've got a great thing going at Café on the Corner, but that's the only place like that in Dover. We think there's room for two." Dover has had a recent influx of businesses and restaurants that are enhancing the towns appeal to both future business owners and residents. "We've seen a pretty steady growth of the downtown area that began in about April or May," said Beth Thompson, who is the economic development director at the city hall in Dover. "It's not something we have to work for though, it stems from our demographics. Over 50 percent of Dover residents are from out of state, they drive the development." Dover Soul is McSharry's contribution to the newfound thriving industry in Dover. "Dover's becoming a happening place, almost like a new Portsmouth," said McSharry. Portsmouth already has an established downtown area with several places to turn to for a good cup of joe. "We wouldn't have been able to do this in Portsmouth. There are already, like, eight coffee shops," said McSharry. Thompson echoed McSharry's thoughts on the situation in Portsmouth. "Don't get me wrong, I love Portsmouth, but it's more convenient for people in Dover to be able to plan a night out by just walking downtown instead of having to account for driving and waiting time," she said. McSharry also noted the higher rents that Portsmouth business owners pay. "The opportunity starts with the lease," McSharry said. "Like it or not, your landlord is somewhat of a partner." McSharry says that he's lucky to have a good landlord to work with, who helped him and his business partner fix up the space their business is in now. The new coffee shop opened its doors for the first time on Dec. 7. Dover Soul isn't just your regular coffee shop. A coffee bar during the day turns into a martini bar at night, which keeps the place open well into the evening. Attached to the side of the coffee shop is Little Louie's Fish House, a restaurant specializing mainly in fish designed to serve a lunch and dinner crowd. The restaurant is also owned by McSharry. "It's really a three part project," said McSharry. "You've got the restaurant, the coffee shop and the martini bar. It's the biggest project I've ever been a part of. Opening three things at once can be overwhelming." McSharry and his staff are already starting to see the progress from all their hard work. "Business has been steadily picking up," said Elissa Armstrong, one of the coffee house's original employees. A lot of the business Dover Soul gets doesn't start until most coffee shops have closed and locked their doors for the night. The coffee bar closes down at 10 p.m., giving way to the martini bar, which stays open until 1 a.m. "The martini bar is classy, but not too classy," said Armstrong with a laugh. The bar is equipped with a full drink list ranging from red and white wine to their own signature martinis like the Soul in the city, which is their twist on a cosmopolitan. DJs keep the bar filled with music and people on the weekends. Fridays are underground hip-hop nights while Saturdays they're spinning dance and house music. Some nights they even have break dancers showing off their skills. "There's a good diverse crowd on the weekends," said Armstrong. "I've seen everything from kids in their 20s to couples in their 40s." Despite the early success, McSharry admits there's always work that needs to be done and changes that need to be made. "Some things work and some things don't," McSharry said. "We've already redone the sandwich menu and our hours of operation. I've owned Jumpin Jay's for five years and I'm still making changes, but we're in this one for the long haul." McSharry is hoping that students being back in town will help boost business even more. "UNH was gone for the whole first month we were open, but hopefully students will check out the place now that they're back in town," McSharry said.
Dover Soul offers spirited service
Published: Friday, February 4, 2005
Updated: Sunday, September 6, 2009


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