He's one of the top three followed marketing professor on Twitter, has written eight business books and is currently proposing his ninth. He, Chuck Martin, professor at UNH and CEO of NFI Research, will be teaching a new marketing class that will be offered in the first trial run of UNH's first J-term.
MKTG 598, Topics/ Social Media in Marketing, will explore the dramatic growth and usage of social media in marketing in business today and also the impact of social networking on media, spending, and marketing to shoppers. The class will be held Monday and Wednesdays from 4-7 p.m. and is worth two credits for its three week duration.
"We're going to go through all the social media platforms," said Martin, such as Linked In and Youtube, and also how to develop a marketing strategy using social networking.
Dr. Peter Lane, Chair and Associate Professor of Strategic Management and Technology at UNH, said that the course is the latest in a series of new electives with the purpose "to offer UNH students the most up to date set of skills that they need to be successful."
At the same time, said Lane, the course is also open to anyone who may have an interest in marketing, starting their own business, working with student organizations and non profit organizations, or anyone looking to learn about social media.
Martin also said the fact that anyone from the community can take the class is an advantage. "There is a huge market for people who have experience and understanding of social media," said Martin.
Martin said that the course was created for the J-term because there are no other social media courses, and also said it is probable that the class will become a summer course and then part of the fall 2010 course list.
"Social media is really, really big in business right now," said Martin. "Even if the business doesn't want to do anything in social media they have to because their clients and customers are connecting in these ways."
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