UNH bookstore stocks merch sporting new logo

By Cole Caviston
On March 4, 2014

Since its introduction in December 2013, the new academic logo for the university has been visible all across campus, but it hasn't been present in stores or on UNH merchandise. 

The wait is over. Now the UNH Bookstore in the Memorial Union Building is prepared to stack a whole range of merchandise that will feature the new logo by the end of the month.  

"We have many items on order which feature the new logo," Molly Partridge, the assistant general merchandise manager of the UNH Bookstore, said. "We are hoping to have these items start shipping around the end of March."

These items will include T-shirts, hats, pennants, mugs and decals. 

In downtown Durham, Town and Campus will only be putting one item on the shelves that has the new logo: a stainless steel travel mug. 

Town and Campus Store Manager Richard Many said that a lack of the academic logo among store merchandise is nothing new, as that particular logo has never been considered a viable consumer item. 

"We tried it once with the old logo, but there was not a lot of call for it," Many said.

Many attributes the low demand to the higher popularity of athletic logos as opposed to the official logo. 

"We do sell a fair amount of merchandise that has the seal of the University of New Hampshire," Many said. "It's popular and we sell a lot, but the vast majority of what we sell is more school spirited and related to athletic logos."

The situation is similar at neighboring Hayden Sports, which has no merchandise with either the new or the old logo.

"We've received only three or four requests, mostly from older people, parents, grandparents and alums," Hayden Sports Manager Petra Vopalenska said. "Not a lot of students have asked, so I don't think it's really popular."

Volpalenska said that the requests themselves are for nothing specific, but only for items that feature the new logo. 

If there is a lack of demand for such merchandise, even those with the new logo, Vopalenska expects it will remain the same. 

"It will be depend on how popular the merchandise would be," Vopalenska said, "but I don't think that it will catch on."

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