UNH graduates’ business brings the Live Free or Dye Color Dash to UNH’s College Woods

On Sunday, Oct. 21, the first Live Free or Dye Color Dash will take place in UNH’s own College Woods. The race is a 5K, which is approximately 3.1 miles.

The race is organized by TurnRight and Regaalo, a new business set up by UNH graduates and in its second year of business. TurnRight is a career advice network for college students.


Regaalo wanted to get students involved with its company, and felt that a 5K based at UNH would be the best way to do so.


“We wanted to host a really fun event for students,” said Christine Dinisi, one of the founders of Regaalo. “We want to make it less of a race and more of a fun thing.”

Each kilometer will be marked by a different color, which is similar to the idea behind The Color Run, one of the latest trends in running events in the United States. The Color Run website describes the event as “a unique experience focused less on speed and more on crazy color fun with friends and family.”

Representatives from Regaalo said that because of the popularity of The Color Run, they thought they would try something similar.


Through the event, Dinisi said they hope to increase awareness of Regaalo. The company is an online gift-giving website that helps parents send their college-aged children care packages. It was started in February 2011.


The organizers said they hope to see upwards of 1,000 students at the event. So far, registration is going well, according to organizers.


Jessica Streitmater, a co-founder of Regaalo, said that every runner gets a free Red Bull energy drink and a free color packet. The color packets consist of non-toxic, biodegradable powder that can be thrown at other runners so that at the end of the race, everyone finishes rainbow-colored.


According to Streitmater, two volunteers will be at each kilometer mark of the run throwing additional color powder at the runners.


The organizers said they are hoping this will be a casual, laid-back event. Those who sign up have the option to walk or run.


“It’s a great way to team up with friends and get out to College Woods,” Streitmater said. “Students can cross this off their bucket lists.”

The organizers also said that the proceeds of the race will be going to the UNH Track and Field and Volleyball teams.


Interested runners can sign up now, when “Early Bird” tickets are $15. In addition, the first 100 people to sign up will receive a free T-shirt. Those who want to participate in the first Live Free or Dye Color Dash can sign up online at www.livefreeordye.ticketbud.com.