SEO (search engine optimisation) is a marketing strategy designed to increase the quantity and quality of traffic to your website from the organic search engine results.
It’s, therefore, essential for any business that’s looking to attract more customers, boost sales and compete in the online world.
There are countless SEO techniques that you can use to boost your business – here are four of the best.
- Title tags and meta description optimisation
A title tag is the title for a web page, while a meta description is a short summary of the content on each page. The search engines use these to make sense of your content when ranking your pages.
You, therefore, need to ensure that your page title tags and meta descriptions are optimised, with crisp and clear copy that contains your target keywords.
This meta description guide on Moz has more useful optimisation tips – check it out.
- Link building
Link building is the process of acquiring links from other sites to your own site. It’s important for SEO because search engines see links to your site as votes of confidence, especially if they come from reputable brands.
When it comes to getting links, you have to give to receive. You should start by placing outbound links to reputable websites in your content. This is good for SEO because helps search engines work out what industry you’re in and if you’re associating with the big players, it will help you build a good reputation too.
- Written content creation
A survey by SparkTorofoundthat relevance of page content is believed to be the number one ranking factor for Google amongst SEO professionals. By producing regular and quality written content (blogs, whitepapers and case studies) which provides answers to common search queries relating your industry, you’ll stand out to the search engines.
You can post your written content externally (e.g. on social media), which will enable you to increase your brand reach and direct traffic back to your site via links.
- Content repurposing
Repurposing your content involves changing either format and/or audience it’s aimed at, and it’s an easy way to gain new search traffic.
For example, you could repurpose a blog as a video and post it on a video site such as YouTube or Instagram. This not only saves you from creating a completely new piece of content from scratch, but it also makes it easier for your business to maintain a wide online reach, so that you’re always on the radar of the search engines.
Repurposing content is also a great way of ensuring that the valuable content you create doesn’t go to waste. It allows you to breathe new life into your it and do what a good business should – solve consumer problems.
These four techniques are a great place to start in your journey to the top of the search engines. However, if you want to delve deeper into the world of SEO, you can talk to SEO specialists Attercopia.
That’s our list! Share your thoughts in the comments section.