When you get started with Instagram, it’s critical to set both short and long term goals to help guide your strategy and keep you on the right track. Without this, it’s easy to stray the course, make mistakes, and even find yourself thinking about giving up.
The Instagram goals you set upfront can and will change as the days turn to weeks and weeks turn to months. And there’s nothing wrong with that. In fact, it’s something you should expect, as it’s natural to adjust your approach as your profile grows and new opportunities are presented.
There is no right or wrong answer as to how you should set Instagram goals. It depends on many factors, such as what you’re trying to accomplish and the amount of time you put into growing your following.
If you’re seeking a push in the right direction, here are five Instagram goals to work into your strategy:
1. More Followers
There is nothing better than waking up in the morning just to find that your Instagram following has grown. Even if it’s only a handful of followers, it’s sure to put a smile on your face. It shows that all your hard work is paying off. And it also gives you confidence that you have the right strategy in place.
You should definitely set short and long-term goals associated with your follower count. You can set these numbers however you want, but just make sure you are realistic when doing so.
Saying that you want to gain 15k new followers in 15 days is a bit ambitious. You may be able to pull it off, but you’re more likely to come up short.
If you want to jump start your growth, visit ViralRace now for more information on buying followers. When you combine this with your organic growth strategy, you put your profile on the fast track to bigger and better things.
It’s not the only metric that matters, but more followers is never a bad thing. This is particularly true when the followers are real, high quality, and willing to engage with your content.
2. Higher Quality Content
While this is difficult to gauge, it’s still a goal you can set for yourself. Higher quality content has a better chance of attracting a bigger audience, while also boosting engagement metrics.
There is no perfect way to track this metric, so keep an eye on things such as how people are engaging with each type of content you share. You may find that one particular type of content is more popular than the rest, which may lead you to believe that its quality is top notch.
Just when you think you’ve done everything you can in regards to producing high quality content, look for ways to take it to the next level. You’ll be glad that you did.
3. More Content
The key to success on Instagram is posting high quality, engaging visual content. With this, you’re at least in position to reach your goals. But without it, you’ll remain stagnant, never really taking the steps forward that you deserve.
Set goals related to how much content you share. For example, if you’re currently posting once per day, set a goal of two or three pieces of content in the near future.
Just make sure that the quality of the content remains the same as you increase the number of posts. In today’s day and age, quality over quantity is the way to go.
4. More Engagement
A high follower count is a big deal, but only if you’re satisfied with the level of engagement. Are you getting as many likes and comments as others in your space? Are you using this engagement to grow your follower count to new heights?
The best way to boost engagement is to get involved yourself. Answer comments as quickly as possible. Also, leave comments and like photos of those who may be interested in your profile.
Generally speaking, when you engage with others they will engage with you. This doesn’t hold true for everyone, but it’s a good practice.
5. To Connect Outside Instagram
The nice thing about the internet is that it allows you to connect with people from one side of the globe to the next. All you need is an internet connection. But remember this: it never hurts to take your engagement to the next level, such as by connecting outside of Instagram.
You can set the goal of conversing with your Instagram followers on other social platforms, as well as email, phone, and maybe even in person. This is a particularly good idea if you’re growing a brand profile, as you want to have as many touch points as possible.
When you think about your Instagram goals, you may have a hard time pinning them down. You’re not alone. You know that you want to make progress, but maybe you never took the time to actually think about your short and long-term goals. Don’t let this plague you any longer.
If you have Instagram goals, do your part in tracking them and making progress with each passing day. And if you don’t have any Instagram goals in place just yet, the five above are a good place to start. These should put you on the right track, thus allowing you to build off these goals to create your own in the future.
Even if you fail to reach some of your goals – which could happen – it’s not the end of the world. Review them, make changes that better suit your strategy and style, and embark on your journey once again. You’ll eventually reach a point when you understand what’s realistic for you.
What are your Instagram goals? Do you have both short and long-term goals that you’re chasing? Have you met many of them in the past, but still have several out in front of you? Share your goals and related tips in the comment section below.