ADVERTISING RATE INFORMATION 2007-2008

as of June, 2007

DISPLAY ADVERTISING:
Local Rate: $9.25 pci
National Rate: $11.75 pci
Color Charge: add $1.75 pci (process color, please check space availability)

UNH Departments & UNH Affiliates receive a 20% discount.
Non-Profit Organizations receive a 10% discount.

CLASSIFIED ADVERTISING:
Line Classifieds 30¢ per word, $10 minimum per issue.
(Line ads will appear online and in our hard copy edition.) *Line ads are FREE to full-time UNH students! Some restrictions apply. See website for complete details.
Classified Display $7.50 pci (1 & 2 col. widths only. Limit 7” per ad.)

ON LINE ADVERTISING: (www.tnhonline.com)
Online Classified Display (200 x 200 pixels max.)
$21.95 per 7 days. No impression charges. Click through n/a.
Box 1 (125 x 150 pixels)
$39.50 per 7 days. $1.50 per 1000 impressions. 12¢ per click through.
Box 2 (250 x 300 pixels or Banner (468 x 60 pixels)
$52.00 per 7 days. $1.75 per 1000 impressions, 12¢ per click through.
Online ads must be submitted in .gif format. THN does not provide online ad design services.

INSERTS:
$130 per 2-page sheet (front & back) per 1000; $25 per additional 2 pages; 16-page max. Max. size 8.5 x 11 inches. Minimum Quantity of 4000, Max. 6000. Limit one insert per issue. Call for space availability. Insert must be submitted for approval at least two weeks prior to pub date. Our printer must receive insert shipment 7-10 days prior to pub date.
Ship inserts directly to: Fosters Daily Democrat, 150 Venture Drive, Dover, NH 03820.

CIRCULATION: The New Hampshire is published Tuesdays and Fridays during the academic year. 6000 print copies are distributed free to academic buildings, dorms, dining halls, and libraries, as well as to select businesses throughout Durham, Dover, and Newmarket, NH.


DEADLINES:
New ads and ad changes must be submitted by 1PM on Tuesday for Friday’s paper, and by 1PM on Friday for Tuesday’s paper. Ads requiring a PROOF must be submitted at least 7 days prior to our pub date. Space reservations in advance of our deadline days are highly recommended.

FORMAT:
TNH is an 11 x 17,” Full Tabloid, 5 column, Newsprint format.
Ads reproduce best when submitted electronically in Adobe PDF format. EPS or JPEG files are also accepted. Files submitted as Word, Publisher, or PowerPoint documents can be reproduced, but may require some layout adjustment and/or font substitution.
There is no charge for basic typesetting and ad layout. Complex designs will be charged a base fee of $35 (call for quote on atypical layouts). Proofs are furnished on request if ad is received by our office with adequate lead-time. Please be very clear regarding your ad content and layout preferences. Ads requiring more than two proof corrections will be charged a $35 design fee.
Please email all ad files to: tnh.advertising@unh.edu
PAYMENT should accompany all ads unless an account has been set up prior to ad insertion. We accept Visa & MasterCard. Please make checks payable to The New Hampshire.

Advertising Sales Policies: The editorial and advertising staffs of The New Hampshire reserve the right to reject any advertisements at any time. The advertising and design staff reserve the right to redesign any ad submitted to fit the contracted specifications or to support the overall aesthetic quality of the publication. In case of error or omission, the Ad Dept. must be notified within 7 business days to be considered for a makegood. TNH’s liability, if any, will not exceed the cost of the space occupied by the error, and the credit will be for the first incorrect insertion only. TNH is not responsible for typographical errors or poor art quality submitted by the advertiser

Print Advertising Dimensions:
One Column = 1.875 inches/ 47.624mm wide
Two Column = 3.90 inches/ 99.0mm wide
Three Column = 5.94 inches/ 151.0mm wide
Four Column = 7.99 inches/ 203.0mm wide
Five Column = 10.00 inches/ 254.0mm wide
Full Page Height = 14.5”
Please note that we no longer allow modular size ads. See our Sizing Chart for approximations of your preferred modular sizes.

2007/2008 Edition Dates
August: 28 Freshman Edition
September: 11, 14, 18, 21, 25, 28
October: 2, 5, 9* Homecoming/MUB 50th Anniversary Edition, 16, 19, 23 Restaurant Guide, 26 Parent’s Weekend, 30 Halloween Issue
November: 2, 6, 9* Veteran’s Day Issue, 16, 20*,
27 Holiday Shopping Issue, 30
December: 4, 7 Happy Holidays Issue (24 issues)

January: 25, 29
February: 1, 5, 8, 12 Valentine’s Day Issue, 15, 19, 22, 26,
29 Get Ready for Spring Break Issue
March: 4, 7, 11, 14*, 25, 28
April: 1April Fool’s Issue, 4, 8, 11, 15, 18, 22, 25, 29
May: 2 Graduation Issue, 6 The Year in Review (28 issues)

There are 52 scheduled issues for this Academic Year. * Indicates break in the normal Tues/Fri schedule.











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