The New Hampshire
Published: Sunday, December 8, 2013
Updated: Sunday, December 8, 2013 14:12
This new one is brutal.
That doesn't even take into account other costs, because after they get a design from a contest - which they would need to pay to advertise - they'll need to pay for the cost of copyrighting the thing, of making sure it doesn't violate other copyrights, of developing a marketing plan to accompany the logo and of other things that I'm probably not thinking of.
I don't know how much of the money paid to the design firm went to creative services versus to legal fees. It'd be interesting to see what that breakdown is, and imagine it could be enlightening to some people.
As to your other point, I think that a good advertising campaign has better long term value to the university than paying for a couple students' tuition
It's probably the traditional UNH blue (Pantone 288). I think what we're seeing in the picture is the differences caused by printing techniques, lighting, computer color settings, etc.
But that doesn't mean that UNH should look a gift horse in a mouth. If that's what the donor wanted to give for, and UNH thinks that it was a legitimate need, then UNH was wise to do the redesign.
This site is powered by: Official Music Sponsor: