WordPress is the perfect platform for putting together a website with an affiliate marketing slant in mind. One important aspect of any venture is your website must pass muster in terms of having a logical layout, with easily-navigatable menus, attractive fonts, strong images, and so on. At the early stages of your affiliate enterprise, you don’t wish to be spending too much time and devoting too much financial commitment to creating an all-singing-all-dancing website. Contracting out your basic design functions to a professional web developer will set your project fund back a considerable sum, running into four figures. The beauty of utilizing WordPress, offering a series of bespoke and readily-customizable templates, is you can establish a competent front-end for your affiliate marketing campaign for next-to-nothing.
Harnessing the power of affiliate marketing
Affiliate marketing itself is a very straightforward business model involving signing up to programs containing hyperlinks to product purchasing pages on a marketer’s website. By offering to promote these products (or services) via your own WordPress platform, you are effectively taking over the role which would previously have been undertaken by the marketing department of the retail organization. Your reward for all your hard efforts in effectively running their advertising campaign on their behalf? A generous slice of commission on each sale when a customer follows through one of your affiliate hyperlinks and makes a purchase.
Which products to sign up to?
Since it is the products or services which lie at the heart of your marketing campaign, it is important to choose wisely. There are two routes to go down when opting for a particular affiliate program, both of which have their own merits. In the first instance, you could consider choosing premium products which are guaranteed to sell. You can sign up to a trusted affiliate CPA network in order to promote products, guaranteeing yourself a slice of the action. The only drawback with this approach is the marketplace is likely to be saturated. Because you will find yourself competing with so many similar affiliate operations, the likelihood of generating a sizeable turnover will be diminished. Your second option is to look into niche areas, and this is actually the far more attractive proposition.
Focus on content
The question you should ask yourself is this. Why am I setting up a WordPress blog in the first place? If I wasn’t using it as a platform to sell goods, what else would I be eager to engage my customer base about? This leads us to the crux of the matter when it comes to affiliate marketing via your WordPress site.
Affiliate marketing may consist of receiving hyperlinks which are then seeded throughout your web platform, but it is important to see beyond the purely promotional aspect. Anyone can post a bunch of links on to a website or blog and surround the text with banner headlines about marvelous sales opportunities. But the key to making a real success of any affiliate enterprise is maintaining customer interest at all times. People are not going to be browsing through the Internet and alighting on your own WordPress site expecting to buy anything. So your primary function should be to provide authoritative information about products via well-written articles.
Further promotional ideals
WordPress has many widgets and add-ons which you can incorporate into your site. You can also integrate your affiliate marketing business with your social media outlets. It is this holistic approach, fully engaging with your potential customers and making the most of your own network, and your customers’ social media network, which will really get the ball rolling.