Why Fiat has bad Reliability Reputation in US Market?
Fiat is renowned throughout the world for producing some of the greatest mid-ranged vehicles. The company released many top-selling vehicles along the years such as Uno, Strada, Siena, Palio and Idea but surprisingly, none of them have been successful in the US market.
What’s even more interesting is that the Fiat brand has great reputation in countries such as Brazil where everyone sees them as ideal vehicles for people who need a reliable car to get them from point A to point B. In fact, most of Fiat’s vehicles are used as taxis in Europe because of their great gasoline consumption and “bulletproof” EA827 engine.
The best thing about Fiat’s EA827 engine is the fact that its guaranteed to last more than 300,000 miles and without any malfunctions! This is why most companies choose Fiat as the number one car manufacturer when it comes to buying vehicles for work purposes.
This begs the question, why isn’t Fiat successful on the US market? Well, the answer to that question is quite simple. Fiat has a bad reputation that started back in the 1970s. Fiats were infamous for not being reliable at all in the 1970s and the car manufacturer was seeing so much backlash that it needed to recall all its vehicles from America.
Furthermore, Fiat started putting its cars on the US market only a couple of years ago, but Americans are not willing to purchase them because of their bad reputation. Although, who could blame customers for not wanting to purchase a car that’s known for breaking down? No wants to pay additional money in repair costs and this is why Fiat needs to invest more revenue in a great marketing campaign to show Americans that their cars are worth their attention.